1 Day Special Fall Sale

Birth of Beauty, as featured recently in INSTYLE, is the authorized distributor for Italian-made PARLUX HAIR DRYERS and Turbo Power Twin Turbo hairdryers. All models come with a 1 year warranty from Turbo Power & Parlux. Explore the new Parlux 385 LIGHT dryers, the lightest & most powerful Parlux dryer. It is energy efficient, has no harmful emissions and is now available in 6 different colors.
Parlux 385 Dryer Sale, Save 15%
For a limited time, get a free Compact Curling Iron or Flat Iron with Parlux 385 Hair Dryers or a Compact Iron with Parlux 3800 Eco Dryers.
Carbon Combs
BW Boyd Carbon Combs are smooth, anti-static, heat and impact resistant. These are some of the features that make carbon combs popular with professional stylists. Available in 13 different styles.
Diamancel files are the perfect tools for perfect nails. Diamancel diamond files are used for both natural & sculpted nails. Check out our selection of Diamancel

Denman Brushes

The biggest selection of Denman brushes online, from the popular Denman D3 styling brush to the innovative line of Squargonomic Ceramic brushes.
Wet Brushes
What's New? The Ultimate Wet Styling brushes for detangling. The Wet brush is an innovative tool for safely detangling wet or difficult hair. Now available with Leopard and Giraffe Print finishes
Mason Pearson Hair Brushes
Mason Pearson is renowned for making hair brushes of the highest quality. Each Mason Pearson brush is hand-crafted & polished with bristles that won't pull at the hair
Medicool electric manicure and pedicure files
German-made Medicool nail files for nail technicians. Medicool electric nail files are powerful, compact & dual voltage. Includes Medicool Pedinova and the popular ProPower assortment of nail files
1. Go GREEN with Parlux 3800 Eco Friendly hairdryers, a top pick in both INSTYLE and Wired Magazine. The Parlux 3800 Eco dryers are energy efficient, made from recyclable materials, have lower omissions & are better for the environment
2. Turbo Power unveils the FORMA DIAMOND flat iron available with Diamond-smooth, Ceramic plates for smoother, healthier hair. The latest in Forma flat iron technology.
3. Parlux 3500 Super Compact hairdryers are lightweight, powerful professional dryers. Small on size but big on power. As seen in INSTYLE. Available in Parlux Ionic and non-Ionic editions.

Hair Cutting Shears

An expanded selection of BW Boyd Utsumi Japanese Shears and the full range of Arius / Oster Barber Shears and Blending Scissors.

Flat Irons

Protect and secure your favorite Parlux hair dryers & Turbo Power styling tools. Or organize your work station with a range of stylish, functional dryer, flat iron and curling iron holders..

Mehaz Nippers and Clippers

Mehaz, the industry leader in premium salon implements. Explore the full Mehaz selection of premium professional skincare implements cuticle pushers, tweezers & nippers.span>

Hair Dryers

AS SEEN IN Real Simple, WIRED & INStyle. Explore the innovative assortment of Turbo Power & Parlux dryers like the powerful Twin Turbo Ceramic & Ionic dryer, or the Parlux Eco Friendly Collection - a best buy pick.

Nubone Combs

Explore the full range of Nubone Bone combs, hand crafted from 100% organic resins and polished to exceptional finish so they will not tear or snag the hair..

Power Tools

PowerTools from Dennis Bernard offer a complete line of hair color additives that accelerate and improve processing. Includes the new G.O.D, Gray oxidizing drops.